The Coffee CEO | Coffee Shop Owner Consulting and Resources
Craft. Experience. Ownership.
turn your coffee shop dreams into reality
With the right expert guidance and proven support, your dream of starting, running, and growing a profitable coffee shop is closer than you think. Whether you’re looking for a step-by-step crash course on how to open a coffee shop or hands-on consulting from experienced cafe owners, the resources and mentorship you need are right here.
Real owners. Real help.
Your shop starts here
We’re Kris and Season, owners of Intrepid Nitro Coffee & Tea Bar—voted Best Coffee Shop in Knoxville two years in a row, with 5-star reviews and a debt-free, expanding business. Now, we help aspiring coffee shop owners like you build thriving, community-loved cafés from the ground up.Through our 12-week Coffee CEO Program or personalized Coffee CEO Partnership, we guide owners to Craft their concept, create unforgettable Experiences, and take full Ownership of their business, team, and growth—so you can turn your vision into a café that succeeds from day one.
Who We Are
Kris & Season
Kris came from business leadership, and Season from the performing arts and non-profit world. Together, we share a passion for building spaces that bring people together and for helping others turn their dreams into thriving coffee shops.We believe a café should be more than a place to grab a drink—it’s a hub for community, connection, and creativity. Now, we guide aspiring coffee shop owners to create spaces that inspire both their teams and their communities.
The Coffee CEO Program
The Successful Coffee CEO Guided Experience
A 12-Week Self-Paced Course, Coaching, and Community
A complete, step-by-step roadmap to help you open your own coffee shop with our personal guidance.
You'll get:
12 core learning modules with videos, PDFs, assignments, and resources4 live Zoom coaching calls: 1 with Kris, 1 with Season, and 2 with both of us—completed within 12 weeks of purchaseAccess to our private online community of coffee shop owners for ongoing supportReflections, assignments, and quizzes to keep you on track and accountableOPTIONAL ADD ONS
-On-site consultation at your shop
-Extra coaching calls
-Document reviews (menus, hiring docs, SOPs)
Feeling Overwhelmed?
We've got your back
Starting or growing a coffee shop can feel overwhelming—maybe you’re stuck on a layout, struggling with hiring, unsure how to refine your menu, or just unsure which step to take next. That’s where our Coffee CEO Partnership comes in. We work with you side by side to get you unstuck, refocused, and moving forward with clarity, confidence, and a plan tailored to your café and your goals.
The Coffee CEO Partnership
Personalized hands on consulting to bring your coffee shop vision to life
Whether you’re launching a new shop, rebranding, or turning around a struggling café, our Coffee CEO Partnership helps you Craft your concept, create unforgettable Experiences, and take full Ownership of your café—side by side, with guidance tailored to your goals.
Full Partnership - Premium Package
High-touch, long-term support to build or re-structure your café from the ground upDuration: 4 months
On-Site Support: 4 full days per monthRemote Access: Calls, Zoom, and text support throughoutFlat Fee: $24,000 (travel within continental US included)Includes: Staff coaching, layout guidance, brand culture development, customer experience strategy, hiring support, performance metrics, and live launch coaching
Concentrated Consulting - 30 Day Turnaround
Short-term, targeted guidance to get you some quick wins and change the trajectory of your business.Duration: 1 month1 on-site visit: (3 days) + 4 weekly Zoom calls (travel not included)Deliverables: Core values worksheet, video content, customer experience blueprintFee: $6,000
Consultation + Power Hour - Clarity Session
Hands-on guidance plus focused strategy to get unstuck fast.Duration: 90 minutes on ZoomPre-call prep form + follow-up action planFee: $300
Follow Up Power Hour - Quick Clarity
One-hour deep dive to solve a specific challenge or questionDuration: 90 minutes on ZoomMust have done consultationFee: $150
Have questions or ready to get started?
Don’t let finances, uncertainty, or fear hold you back—every great coffee shop starts with a conversation. We’d love to hear about your vision and see how we can help. Fill out our information form, and we’ll connect with you to explore the best path for your café. No pressure, just guidance from owners who’ve been in your shoes.
Are you ready?
Your cafe dreams deserve more than hope alone.
they deserve a plan, guidance, and owners who’ve been in your shoes. We are here to help you craft your café, inspire your community, and own the success you’ve been dreaming of.If you're ready to craft your coffee shop success together, and you're not sure where to start, reach out and start a conversation.
We can't wait to work with you.
Want to see what we're up to in the meantime? Check out our coffee shop, Intrepid Nitro Coffee And Tea Bar located in Knoxville, TN